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Lighthouses Don’t Chase Ships: The Power of Standing Still and Shining Bright
Lighthouses don’t move. They don’t dim their light to fit in with the horizon or chase every passing vessel. They stay rooted—steady, consistent, and clear about their purpose. And because of that, they guide the right ships safely to shore.
Nov 3
Trust the Team: Why Building the Right Crew Matters in Business (and Branding)
Running a business isn’t a solo act. The right team doesn’t just support your vision—they strengthen it. In this article, Jess, CEO of DesignPod, explores why building and trusting your team is essential for growth, both inside your business and in your branding.
Oct 15
Be the Ocean, Not the Pond: Why Playing Small Won’t Grow Your Brand
“If you are an ocean, be an ocean. Don’t be a pond just because people can’t swim.” In business and branding, playing small doesn’t serve you. Safe brands blend in, bold brands stand out. Here’s why it’s time to level up and make waves.
Oct 2
Small Wins & Big Leaps: How Entrepreneurs Move Forward
In business and design, small wins build momentum and big leaps spark transformation. Jess, CEO of DesignPod, shares how embracing both fuels progress.
Sep 13
Left Brain vs. Right Brain: Why Great Branding Needs Both
Discover how left and right brain shape stellar branding with Jess at DesignPod Studio. Unlock tips for a balanced brand journey—perfect for small businesses! Download the free "Branding Basics" white paper for more.
Sep 3
A New Wave: Monthly Insights Straight from Jess
Discover branding insights from Jess at DesignPod Studio this August 2025. Navigate your unique journey with tips to grow your business—book a free session!
Aug 4
Freedom, Fireworks, and Finding Balance: What Independence Day Means for Entrepreneurs and Creatives
Freedom, Fireworks, and Finding Balance: What Independence Day Means for Entrepreneurs and Creatives
Jul 4
How to Know When Your Business Needs a Professional Designer (Instead of Canva)
How Professional Packaging Design Can Skyrocket Your Product Sales
Jun 11
How Professional Packaging Design Can Skyrocket Your Product Sales
How Professional Packaging Design Can Skyrocket Your Product Sales
May 8
Why Your Startup Needs Brand Identity Design to Survive and Thrive
Why Your Startup Needs Brand Identity Design to Survive and Thrive
Apr 10
Why Updating Your Marketing Materials Can Boost Your Brand’s Relevance
Outdated marketing materials can hurt your brand. Learn when and how to refresh them to stay relevant and competitive.
Mar 6
Vector vs. Raster Files: A Simple Guide for Business Owners
When it comes to your business branding, especially your logo and marketing materials, you might have heard terms like "vector" and...
Feb 8
Creating a Marketing Budget: A How-To Guide for the New Year
1. How Much Should You Invest? Many experts recommend setting aside 7–15% of your total revenue for marketing. Factors like growth...
Jan 6
Why Consistency in Branding is Key to Building Customer Trust
Building Trust Starts with Consistency Today, customers are bombarded with countless brands vying for their attention. What makes them...
Dec 2, 2024
The Impact of Professional Design on Customer Perception and Loyalty
Why Design Matters Beyond Aesthetics Professional design is more than just a visual upgrade—it’s a strategic tool that shapes how...
Nov 19, 2024
The ROI of Investing in Marketing: Why It's More Than Just an Expense
Reevaluating Marketing as a Strategic Investment Many businesses often view marketing solely as an expenditure, but when approached...
Sep 4, 2024
The Role of Design in Creating a Strong First Impression
Why First Impressions Matter in Business Your website, logo, and marketing materials are often the first points of contact between your...
Aug 12, 2024
How Strategic Branding Can Position Your Business as an Industry Leader
Curious how strategic branding can set your business apart? 🚀 Here’s why it matters and how you can achieve it: What is Strategic...
Jul 4, 2024
Don’t believe in investing in marketing and design? Here's why you should.
Don’t believe in investing in marketing and design? Let me share why you should: Many businesses overlook the importance of professional...
Jun 6, 2024
Mastering Client Feedback: 5 Essential Strategies for Working with Design Agencies
Are you a client working with a design agency and finding it challenging to provide feedback effectively? Crafting constructive feedback...
Feb 26, 2024
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