A New Wave: Monthly Insights Straight from Jess

Hey, it’s Jess—Jessica Adanich, the heart behind DesignPod Studio. Starting this August 2025, I’m steering our monthly blogs straight from me, shaped by over 20 years as a

designer with roots at the Cleveland Institute of Art and time with brands like Vitamix® and Mace® Brand. This is your compass in the branding world, not a one-size-fits-all playbook. Today, I want to talk about finding your brand’s true north.

Branding isn’t a cookie-cutter science—it’s a journey unique to your business. At DesignPod, I’ve partnered with small brands to large corporations to help them understand what clicks for them—whether it’s a logo that sings, a marketing plan that resonates, or a Wix site that shines and allows them to be the captain in their own ship. Every company’s product or service demands its own path. I’ve seen clients thrive by testing ideas, tweaking based on what their audience loves, not what’s trending on a checklist.

Here are some tips to start navigating your brand’s course, packed with ways to make it work for you:

• Listen to Your Audience: Take time to chat with customers or scroll through social comments. Ask what draws them in—maybe it’s a color or a vibe. I’ve guided clients to adjust designs based on this feedback, and it’s shifted how they connect.
  

• Start Small: Pick one element—like a new tagline or color—and test it on a single product or social post. I’ve guided artisans through this, and a small change often sparks interest and catalyzes sales without overwhelming them or stretching their budget for reprints. It’s a gentle way to chart your course.
  

• Tell Your Story: Write a short post about where you started or what drives you. I’ve helped clients share these, and it builds a real bond with their crowd—try adding it to your website or newsletter. People connect with authenticity, so be unapologetically you!
  

• Experiment Freely: Tweak your Wix site layout or try a new graphic style. I encourage clients to play with options, and those little shifts can reveal what clicks with visitors—set aside an hour to explore.
  

Let’s ditch the pressure of “must-dos” and explore what sets you apart. I’m here to guide that discovery with you, drawing from real partnerships at DesignPod. Ready to plot your course? Book a free 15-minute session at DesignPod Studio and let’s navigate it together—your way!

• Schedule a Consultation: Let’s discuss how strategic branding can transform your business.

• Explore Our Services: See how we can help you develop a strong brand identity.

• Contact Us: Reach out to DesignPod Studio today!

#Branding #MarketingStrategy #DesignMatters #BusinessGrowth #Rebrand