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Join date: May 19, 2021
Posts (68)
Oct 17, 2026 ∙ 4 min
Why Willpower Alone Won’t Build Your Business — And What Actually Does
What Is a Personal Brand — And Why Does It Matter More Than Your Logo?
Your logo matters. Your website matters. Your brand strategy, your positioning, your messaging, your visual identity — all of it matters. If that foundation isn't solid, nothing else I'm about to say will save you. You cannot post your way out of a broken brand.
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Oct 3, 2026 ∙ 5 min
Why Your Face Is Your Most Underused Brand Asset
What Is a Personal Brand — And Why Does It Matter More Than Your Logo?
Your logo matters. Your website matters. Your brand strategy, your positioning, your messaging, your visual identity — all of it matters. If that foundation isn't solid, nothing else I'm about to say will save you. You cannot post your way out of a broken brand.
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Sep 17, 2026 ∙ 5 min
What Is a Brand Strategist — And Why I Call Myself Something Different
A brand strategist defines how your business is perceived — your positioning, messaging, voice, and market differentiation. Brand Architect Jessica Adanich explains what brand strategists actually do, when you need one, and why she calls herself something different.
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