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The Power of Product Packaging Design



We LOVE packaging design! It's one of our primary services and an area we love helping clients with. As packaging graphic specialists, we work with a variety of packaging manufacturers to best highlight your product on the retail shelf. So if you're considering whether to invest in good packaging design, there are several reasons why it can be a wise business decision:

  1. Boost Sales: Good packaging design can help your product stand out on the shelf and catch the eye of potential customers. By making your product more attractive and appealing, you can increase your chances of making a sale.

  2. Establish Brand Identity: Packaging design is an essential aspect of brand identity. Creating a consistent look and feel across all your products can help customers recognize and remember your brand.

  3. Communicate Product Information: Effective packaging design can communicate important information about your product, such as its features, benefits, and ingredients. Clear and concise packaging can help customers make informed purchasing decisions.

  4. Enhance Perceived Value: Good packaging design can make your product look more premium and high-quality. Investing in good packaging design can make customers feel like they're getting a superior product, even if it's priced competitively.

  5. Increase Customer Loyalty: When you invest in good packaging design, you invest in your customers' experience. By creating a positive experience for your customers, you can increase customer loyalty and encourage repeat business.

Good packaging design can help your business stand out in a crowded marketplace, build a strong brand identity, and ultimately drive sales and customer loyalty.


Some recent studies have examined the importance of packaging design to the end consumer:

  1. A 2020 study published in the International Journal of Retail & Distribution Management found that product packaging design plays a significant role in shaping consumers' perceptions of a product's quality and value. The study concluded that businesses should invest in high-quality packaging design to stand out in a crowded marketplace and increase sales. (Source: https://www.emerald.com/insight/content/doi/10.1108/IJRDM-08-2019-0203/full/html)

  2. In a 2021 survey of over 1,000 US consumers conducted by Package Insight, 72% of respondents said that product packaging design is essential when making a purchase decision, with 41% saying it is imperative. The survey also found that packaging design can influence consumers' perception of a product's quality and even make them willing to pay more. (Source: https://packageinsight.com/blog/product-packaging-design-survey-results)

  3. A 2021 study published in the International Journal of Business and Society found that product packaging design can influence consumers' emotional responses to a product, which can influence their purchasing decisions. The study concluded that businesses should invest in packaging design that creates positive emotional associations with their products. (Source: https://www.econbiz.de/en/record/product-packaging-design-and-emotional-response-a-moderated-mediation-model-bakir-abdul-and-ibrahim-fatimah/10012205062)

These recent studies suggest that packaging design is an essential factor in consumers' purchasing decisions and that businesses should invest in high-quality packaging design to stand out in a competitive marketplace and drive sales - and we couldn't agree more!

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